Marketing Principles assignment help
Unit 4 Marketing Principles is aimed at providing the students with the details of the fundamental concepts and principles of marketing.
Learning objective 1
The first learning objective describes the definition of marketing and explains about the marketing concept, philosophies, customer and competitor orientation and process overview. It also explains about costs and benefits of marketing.
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Learning objective 2
The second learning objective allows the students to learn about the use of the environmental analysis related to marketing and do the analysis on macro and micro level. The students also learn about the significance of market segmentation and learn about targeting and positioning depending upon the buyers’ behavior.
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Learning objective 3
In this learning objective, students are given an understanding of the original as well as extended marketing mix. They are also introduced to the 4ps of marketing mix.
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Learning objective 4
In the fourth learning objective, students are taught how to develop marketing mixes for any particular group, while taking into consideration the differences in marketing services as opposed to goods. International markets are very challenging, hence, the students are specialized in understanding the cultural differences and other aspects of international expansion, including the benefits and the risks involved in it.
HND Business Management Assignments
Unit 4 Marketing Principles is in close linkage with the previous HND units such as Unit 1 Business environment wherein business environmental factors were explored, Unit 2 Marketing essentials wherein marketing tools and techniques were developed and Unit 3 Organization and behavior wherein organizational behavior factor was evolved. Unit 4 Marketing principles sums all three units in order to examine the marketing principles which are applicable in the present age marketing.
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